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It also became refreshing as users tell the app what type of people they like to date.The boom in Tinder usage has also coincided with a boom in online dating generally.In the past, people had to fill questionnaires which can be stressful and boring. People can find a match within a short period of time.And Tinder users have been matched over 20 billion times.Pew also found that the approval of online dating has increased by 15% during this period.Tinder users find themselves matched 26 million times a day.This goes against the reputation the app has gained over the years.It has been found that 22% of students on Tinder use Tinder for hookups.
There’s a match when two users mutually like their pictures.
For Tinder to make the app more popular, their then Chief Marketing Officer, Whitney Wolfe went to sorority girls and fraternity boys meetings to get more college students on board.
With these people signed up, the app became more popular with word of mouth.
Dating, finding love, or even a casual hookup, is an idea that appeals to many people.
If you don’t have to go through a lot of stress to be able to connect to people, this can also be an added plus.
Furthermore, most of these daily active users check the app regularly to find new dating opportunities.