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There is also lots of research documenting growing use and acceptance (for an excellent, general bibliography about online dating see Professor Azy Barak's online biblio).
Whether intuitively, by luck, or by design, these sites are really good at harnessing (exploiting?
) our psychology as a way to find that sweet spot that keeps them in business.
I actually think it's a combination of intuition and design; the people who run these sites are often smart, some even very, very smart (the monthly blog entries at "Ok Trends: Dating Research from Ok Cupid" is an often fascinating read that shows just how smart the math guys who run Ok Cupid—a popular, ad-supported free dating site—really are).
We've also proved very successful at matchmaking and helping lonely hearts find true love - Country Living created the original, award-winning Farmer Wants a Wife initiative back in 1999, and, more recently, inspired the BBC2 series Love In the Countryside.
We understand that looking for a partner can seem a daunting prospect, especially for more mature singles dating in later life or for the second time around.
Susy Smith Editor-in-Chief, Country Living Decide what you want from on-line dating. You can always order a second cup if things are going well.
A safety valve for ambivalence Struggling with the inevitable conflict between intimacy and independence—a struggle that includes defensively avoiding it alltogether—is often a right of passage for people launching lives and loves.
But as much as she felt she wanted it, she just never thought of herself as someone who would have someone just for her. For now what's important is that her ambivalence found a welcome home in online dating.
Being a lonely searcher was built into her identity and was actually the focus of her therapy. So, if you're online dating be warned: some people are not looking for you, they already have someone they like better than you.
However, our friendly team at Country Loving will help and support you every step of the way, and we provide a safe and secure environment in which you can meet new, like-minded people.
Our special two-way matching system is simple to use, and we hope you'll have fun finding your most compatible matches.