Activism has occurred in Vancouver, New York City, Rio, Jerusalem, Hong Kong and others.In 2008, hundreds of South African women protested the local taxi rank wearing miniskirts and t-shirts that read, "Pissed-Off Women" after a taxi driver and multiple hawkers confronted a young girl about wearing a short denim miniskirt and penetrated her with their fingers, calling her "slut" repeatedly.Slut-shaming is common in America because it is such a high-context culture.The study found that women—even women who were more promiscuous themselves—rated the Joan with 20 partners as "less competent, emotionally stable, warm, and dominant than the Joan who'd only boasted two".
This is because slut-shaming is usually toward girls and women, and boys and men usually do not get slut-shamed.
In 2012, a California teenager, Audrie Pott, was sexually assaulted by three boys at a party.
She committed suicide eight days after photos of her being assaulted were distributed among her peer group.
Protesters wanted to make their message clear; they wanted men to stop harassing women no matter how short their skirts were and that no matter how short it may be, it is never an invitation.
After the gang rape of an unconscious 16-year-old girl in Steubenville, Ohio, August 2012, football players spread videos of the assault to other classmates whom some of which posted the videos to Twitter and Instagram.
This type of despicable behavior is part and parcel of a time-worn tradition of Slut-Shaming.