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The researchers suggest that this may be due to traditional male sex roles, which require men to be assertive and proactive in the mating domain, skills that may not come as easily to shy guys.Also, since shyness is correlated with neuroticism, shy individuals may have come across as socially anxious, which may have made their dating partner feel uncomfortable.Seeing as I have very little understanding of women (as do the rest of us males), perhaps I'm missing something but it sounds quite counter-intuitive.The arguments for this seem either forced or just speculation because it seems that men who prefer casual encounters or are willing to engage in such, are less likely to want a long-term commitment.Another reason may be that those with a short-term mating orientation may have been more extraverted, and their extraverted behaviors were noticed and remembered more.Other research has shown that Extraverts do better than introverts in a rapid mating context such as speed dating (Luo & Zhang, 2009; also see : the more shy the man appeared, the less popular the man.However, those that do engage in such short-term relationships do admittedly flirt and grab women's attention in that 3 minute window better and perhaps this is the flaw of the study.
The researchers raise the possibility that a male's sociosexuality may indicate his history of successful mating experiences or mating skills (i.e., high mating intelligence), and that this is attractive to women.The popularity of the speed-dater was also positively related to the choosiness of that speed-dater, although the correlation was only significant among men (perhaps due to the fact that women on average were choosier than men).As the researchers note, this finding is consistent with the idea that highly popular people are thought to be more careful in their choices while unpopular people are thought to be more indiscriminative (see Penke et al., 2007).The chances of a women mating increased if their partner had a short-term mating orientation, and the chances of a man mating increased if their partner had a long-term mating orientation.This finding was confirmed both after 6 weeks and 1 year after the speed-dating event. They figure that the chances of finding a sexual romantic partner will be lower than speed-dating if one visits a café for 2 hours actively in search of a partner and higher if one visits a dive bar with a certain reputation.
They also found an age effect: the older the women, the less choosy she was and the older the man, the more choosy he was.